As most of us are aware of, Twitter has changed the blogging atmosphere, making it quicker, reaching a wider audience, and creating relationships between people you wouldn’t normally hear from. One of the biggest impacts of Twitter has been on celebrity PR. Recently Stephen Fry, a prominent Twitter user and actor, stated that “Like with the printing press, Twitter has changed the situation. People like me, Twillionaires, we can cut out the press from our PR requirements.” – Telegraph.co.uk Celebrities are finding it convenient to inform the public of what they are doing without having to go through the press. When doing interviews, celebrities frequently complain of the strife they have to go through when meeting with the press who insist on delving into their personal lives before asking about their professional endeavors. With Twitter, they can reach their followers (who would be the ones who are genuinely interested in what they are up to) without that third party interference.
I agree with what celebrities are raving about. It is much easier to reach your target audience on Twitter, as your followers are your specified target audience. In addition to this, if I am looking to gage a response from the public, the Twitter response is instant and direct, as opposed to say qualitative or quantitative research methods that take much longer to conduct. Many film directors on Twitter have posted trailers of their new films to give their followers a first look, and have generated great feedback through Twitter. Musicians are also known to post sound clips of their new songs to see what people have to say about it. But most importantly, twitter is a great PR tool. By eliminating the press from the equation in many cases, PR requirements are being carried out much quicker and much easier. Twitter is literally the king of PR.
No comments:
Post a Comment